Club management as brand management: the MFC Mykolaiv brand

Time and date: Just before lunch, 27 May 2019. Place: the manager's office, Central Stadium, Mykolaiv. Cast: Grigor Pasha (manager); Anatoliy Didenko (assistant manager). Pasha has the air of a man in his element. Didenko has the look of the man who has been disconcerted by the rapidity and boldness of the his boss's decision-making. … Continue reading Club management as brand management: the MFC Mykolaiv brand