Du Malone writes: The FM blogosphere seems to be flourishing as never before.
Online discussion suggests that:
- there are more blogs than ever before
- the attrition rate has perhaps reduced (that is, once bloggers have got started, fewer bloggers are falling away)
- quality has improved too.
Some commentators — I think @Lutterworth_Fox one — have suggested that quantity and quality may be related: greater quantity represents greater competition for attention, which might then nudge bloggers to raise their game.
But although the scene is flourishing, there is scope for still further development.
I say this because online I read comments along the lines of “I’d like to start blogging but I’m not sure I can make the commitment”. Evidently there are still more potential bloggers out there.
Here I’d like to make three suggestions by way of encouragement.
Consider beginning with guest posts. Some established bloggers offer this option. One such is this website: see our page about guest posts, here.
Another such is the Female Football Manager.
The advantages of guest blogging are:
- it allows you just to dip your toe in the water: you can write just a single post
- it gives you a chance to explore the process, discovering for example, how much time it takes to write a post and how easy you find it to do
- you may get some responses from readers (and perhaps the host editor) which you can use to inform your writing in future
A second option is group blogging. This is where a website, with blogging platform, is created to host more than one regular contributor.
In the blogosphere in general (beyond just FM) there has been a trend towards group blogging, for the following reasons:
- Bloggers can share the workload. If a weekly blog is written by one person, my maths tells me that person needs to write blog every week. That’s pretty demanding. But if, say, there are three writers involved, each person needs to write only one post every three weeks. That’s much more manageable.
- Bloggers can piggy-back in terms of audience. For example: bloggers A, B, and C set up a group blog. Blogger A then writes a post. That post will get read not only by A’s audience, but also by some of B’s and C’s — not least because B and C will be publicising the post to their own networks.
- Collaboration can help bloggers to develop. For example, bloggers can proofread or review copy and makes suggestions for the future.
In a previous post, about how to get started with blogging, I suggested that potential bloggers may be deterred by a belief that posts need to be long.
My post, which is available here, argues that short can be good.